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See if you can tell a story with your information. A dry infographic isn't going to drum up the kind of enthusiasm or engagement you're looking for.
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Once you have your data on hand, try to find a way to convey it with some oomph. An interactive infographic without interesting data is more or less a pretty picture with some information. The first step to creating an interactive infographic - along with virtually any kind of informative content - is gathering data. Gather and compellingly convey your data.
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How to Make an Interactive Infographic 1. That often translates to sincere interest in your business as a whole. Ultimately, you can rope readers in by letting them directly interact with your data, they'll be more inclined to learn and retain the information you're sharing. A study by the Content Marketing Institute found that 75% of marketers agree that non-gated interactive content can provide a "sample" of the brand, resulting in a higher degree of lead nurturing. Interactive content can also help express and promote a brand voice and identity. They add a more immersive element to the medium and, in turn, drive greater engagement.
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According to research by DemandGen, 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy.īut why is that the case? Why are companies so interested in incorporating these kinds of infographics into their content marketing strategies? Well, simply put, interactive infographics are more compelling than static ones. In many respects, interactive infographics are a big part of the future of informational content. An interactive infographic is exactly what it sounds like - a visually compelling content form that uses graphic elements to convey hard data, paired with interactive elements like surveys, animations, quizzes, heat maps, and external links.